PLUMP’D SOFT gives your lips the perfect everyday glossy finish with lightweight hydration and a subtle natural-looking plump — without the intense burn or overpowering tingling.
Infused with hyaluronic acid, this formula helps keep lips feeling smooth, hydrated, soft, and juicy while delivering comfortable wear you’ll actually want to keep on all day.
Unlike PLUMP’D MAX, SOFT was created for the girls who still want THAT look without the extreme heat. The plump is minimal, effortless, and pretty — giving soft, glossy, hydrated lips that still get the job done.
Packaged in sleek black luxury with a cooling metal applicator like none other, PLUMP’D SOFT glides on smoothly for an elevated lip experience every single time.
